Same sex marriage ads

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Hallmark announced Wednesday that the chief executive of its subsidiary overseeing the Hallmark Channel is stepping down, a month after the network was at the center of backlash over its decision to pull a same-sex marriage advertisement. The news comes after the Hallmark Channel was caught up in controversy after pulling a Zola commercial featuring a lesbian couple's wedding amid conservative pressure. Mike Perry, president and chief executive of Hallmark Cards, said in a statement that it was "more important than ever that we find relevant new ways to grow our business," but he did not give a reason for Abbott's exit. The Hallmark Channel first removed the wedding company's pro-LGBTQ ad after it was mentioned in a blog post by One Million Moms , which bills itself as a group of parents working to stop the "exploitation of children" by entertainment media.
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Hallmark's same-sex marriage gaffe shows how social media is raising the stakes for marketers

The Hallmark Channell says it will reinstate commercials featuring same-sex couples that it had pulled. The decision to pull the ad featuring two brides kissing at the altar had launched a storm of protest. Zola, the wedding planning site that made the ads, said it was relieved that the decision to pull them had been reversed. Zola had submitted six ads, with four including a lesbian couple. After Hallmark pulled those ads, but not two featuring only opposite-sex couples, Zola withdrew its remaining ads. Hallmark has an unwavering commitment to diversity and inclusion. We celebrate all families.
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Hallmark Channel Pulls Zola Ads Featuring Brides Kissing

The Hallmark Channel will reinstate same-sex marriage commercials that it pulled from the network, according to a company statement sent Sunday. An ad for wedding planning site Zola featuring two brides kissing at the altar was pulled following a complaint from the conservative group One Million Moms. A Hallmark spokesperson previously told The Associated Press that the network pulled the ad because the controversy was creating a distraction. Hallmark was facing some bitter criticism on social media over its initial decision to pull the ads. Zola had submitted six ads, and four included a lesbian couple.
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The earlier decision by Crown Media, Hallmark's parent company, to pull several ads for the wedding planning site Zola featuring two brides kissing at the altar had launched a storm of protest. We are truly sorry for the hurt and disappointment this has caused. Zola, the wedding planning site that made the ads, said it was relieved that the decision to pull them had been reversed. The controversy erupted during one of the Hallmark Channel's busiest seasons, when its slate of holiday programming turns it into one of television's most-watched networks. Between Dec.
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